Pastel blue is an idea and a concept that has created a presence and a name for itself in Auckland and the wider New Zealand hospitality sector.
The inspiration comes from the fertile mind of Dia, our guiding light and emotive inspiration in this journey.
The journey started several years ago with the purchase of a single establishment in West Auckland. As a fast-growing hospitality brand, our outlets include Bars, Restaurants, A Bowling Alley, and Entertainment Centre with many more on the anvil in 2021/22.
What started in Auckland, has grown further out to include The Waikato and Thames.
Today the group comprises 5 different companies all under the Pastel Blue umbrella.
And as a group, we are adding more depth, charisma and outreach to our brand.
The philosophy of Pastel Blue is to create experiences that are cool and refreshing. It symbolizes freshness, serenity, calmness, and peace. And to bring an expansiveness to these experiences as blue also represents freedom like the sky, the sea, and the oceans.
The bluish shades of Pastel Blue represent wisdom, proficiency, integrity, and hard work.
Join us on the journey – as we paint the town (and the country) blue
